OFFF Cincinnati 2014 – Design Conference Recap

Posted by John Einselen – August 13, 2014

10489816_10152542756561462_9196131863847717514_nWe’re lucky here in Detroit Michigan; the only OFFF conference held in the United States is just a 5 hour drive down to Cincinnati Ohio. After attending the “big brother” OFFF conference in Barcelona this year, I was anxious to see how this shorter single-day affair would turn out.

Well, it was fantastic.

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Employee Spotlight: Andy Case

Posted by Aimee Dooling – August 4, 2014
Andy with his beautiful wife Feionna.

Andy is the one with the beard and it’s a rare occasion to find him in a suit!

Andy Case

Position: Interactive Project Manager

Year at VF: 1 1/2

Years in the technology industry: 4

I have been married to my beautiful wife Feionna for 3 years.  I have a two year old son Caleb, and his baby sister, Anabelle, will be joining our family soon. We live the small town life in Howell, MI. I came to Vectorform by way of advertising and web development running the lifestyle website Midwestern Gentleman. My biggest hobby would be camping and fishing, I always feel my best in wide open spaces.  I love getting my hands on new micro brews, and often try to enjoy my hobbies with music from the Detroit hip-hop scene, or Texas country music scene.

What is your favorite Vectorform project (not under NDA)? Why?

I am under legal obligation to not talk about my favorite project, which is part of the fun working at Vectorform. You are not only working with emerging technology, but with companies that want VF to bring it to life for their business. I can’t mention it here, but the public will be aware of it one day, and I will be the first to say “I worked on that!”

What’s your favorite part of working at Vectorform?

The people.  I have never been around a more talented, intelligent, hard working group of people marching towards the same end goal.  It is really awesome to be around professionals that don’t just talk the talk, but deliver truly innovative products and experiences, all while having a good time.

If you had to work at another VF Office, which would you choose? Why?

Seattle for sure.  I feel like beards need less explanation, KEXP comes in clear on the radio dial and I secretly want to be Seattle’s own Mick Dodge.  Aside from wanting to learn how to operate a fixed gear bike, I also worked with a lot of the team members out there this past year and they all rock.  It’d be a good fit.

If you had to take a week off from the internet and all your devices, what would you do?

It wouldn’t be a hard sell.  I would head out to a rustic campsite on the shores of Lake Superior with my guitar and a week’s worth of beef jerky and Maker’s, compile a 5 song EP, come back and promote it on the internet.

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Tech Conferences and Corporate Workplaces

Posted by Tim Miko – July 24, 2014


This past May, I was able to attend self.conference 2014, a tech meetup in Detroit that, “combines killer tech presentations with insightful soft talks.” The keynote by Angela Harms was titled, “Careful with those People Skills: You’ll Poke Somebody’s Eye Out!” The rest of the conference consisted of business and tech professionals alike giving talks on subjects from, “Empathy as a Superpower,” to, “From Napkin to App.” Read more

Framework Design & Development: Everything You Wanted to Know, but Were Afraid to Ask

Posted by Vito Dimercurio – July 11, 2014


From Event Planners to the CEOs of major companies, the reach of applications for smart devices has become a common tool to coordinate information among large groups of users. It’s easy to think that you always need to build an application from the ground up, but this is often not the case – especially when many modern applications have common configuration, connection, and feature similarities. In these instances, a reusable framework can be more appropriate and cost effective.

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Amazon Fire Phone – a Seattle Reaction

Posted by Vito Dimercurio – July 3, 2014

The Tech Industry in general is notoriously harsh on its colleagues, peers, and competitors.  Here in Seattle though – we take it a step further… More like a pack of Cascade Wolves running down an injured fawn.  We are an area of really smart people, who are innately distrustful of really smart people.  Rolling out a new tech service or product is tenuous at best but more often than not – just plain perilous.

Enter the Fire Phone.  Amazon is obviously not new to the tech industry and they very rarely enter a market without being certain they can dominate it.  But as they say, “There is a first time for everything.”, and this could be Amazon’s time.  Some would say the decision not to stream the launch keynote was the first nail in the coffin, but that being said – there are some veins of gold spread throughout this otherwise lackluster product launch.

Technophiles, like a good gearhead – need to first evaluate the specs (cue up the Tim Allen cave man grunts), so let’s take a look: Read more

Filed Under:   Android, Think Tank | Leave a Comment

OFFF 2014 Conference Recap

Posted by John Einselen – July 1, 2014


OFFF 2014 – Day 1 Highlights (May 15th)

Starting off with the rather literal bang of the teaser trailer, the student collective Lorem Ipsum (directed by Atelier) reviewed the development and design process used to create the marketing materials and opening titles for the OFFF conference.

The following are highlights from other speakers on Thursday, May 15th.

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Filed Under:   Creative, Design, Event, Studio | Leave a Comment

WWDC 2014 Key Takeaways for Developers

Posted by Ben Dodgson – June 9, 2014


This March, I joined the Vectorform Seattle team to kick off my very first internship that would put my coding skills to the test.  Walking into the tech industry for the first time was a little daunting, as I was nervous about all of the new challenges that were in store for me.  But after 3 months of working with an incredible team, I can easily say that I am grateful to have worked with the best. We work together and look out for each other like one big family who shares a common love and passion for technology.

That passion is reignited on days like Monday.  So much of the work we do here at Vectorform is affected by Apple, and after watching the Keynote at WWDC 2014, I am thrilled to see what the future will bring.   To see Apple put such an emphasis on its developer community like never before, is inspiring.  As a new developer, I feel less and less overwhelmed by the vast amount of information I need to learn, and more inclined to just get out there and start creating.  Vectorform allows me to do just that.

From a developer’s perspective, here are a few of the highlights form WWDC 2014 that I found particularly intriguing.  Enjoy!

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Club Diamond Nation – Website & iOS App

Posted by Jennifer Tonio – May 26, 2014

 Dashboard - Web

We are happy to announce that we have officially launched the Club Diamond Nation website and iOS app!

Diamond Nation

Diamond Nation is a baseball/softball training facility in Flemington, NJ which is home to the Jack Cust Baseball Academy and the Jennie Finch Softball Academy. Backed by a collection of former MLB stars (including recent HOF inductee Tom Glavine and Team USAs Jennie Finch), the site attracts thousands of youth baseball/softball players for organized tournaments and training. The 65-acre campus consists of 250,000 square feet of indoor facilities, 700,000 square feet of turf fields and the ability to host 10 games simultaneously, making it the largest turf baseball and softball complex in America. With players, parents and coaches coming in from all around the country, Diamond Nation was looking for a way to keep these players involved outside of the facility and with help from the team at Vectorform, the new and improved Club Diamond Nation took shape.

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Vectorformers Win Tribeca Film Institute Hack Experience

Posted by Pamela Mendoza – May 20, 2014


A couple weeks ago, Tribeca Film Institute asked Vectorform to participate in the Tribeca Film Festival Wearable/Mobile Hack. The groups formed consisted of; a Film Director, Experience Designer, UI Designer, and Developers. In the mist of 35+ hackers, Stephen Thomas and I joined one of five groups. Our team was Drew Schorno (story concept creator), Deniz Tortum (filmmaker/story concept creator), Femi King (developer) and Raphael Vasquez (developer). The impetus of the hackathon was to combine the art of storytelling with mobile technology and the means of exploring and experimenting new ways of telling a story. We are honored to announce that our product has been selected as the winning experience. Read more

Rock Your Life – Google Glass Workshop

Posted by Jennifer Tonio – April 14, 2014

DSC06815On April 4th 2014, Vectorform Munich welcomed seven 13-15 year old students into the office to learn about the creative process, which takes place when designing any innovative project or application. We took the students from defining ‘the problem’ and conceptualizing ideas, to creating their own UX sketches for multiple apps on behalf of one of the newest technologies in the world today, Google Glass.

Students split into groups and began brainstorming while working collaboratively to tackle one of the three themes set before them: Designing Google Glass apps for the future based on; gaming, sports, or social experiences. Following the design thinking process that was introduced to them (Define, Research, Ideation, Prototype, Re-do and Implementation), students worked together to generate insights from their own experiences. After the teens warmed up by taking a look at their favorite apps and what keeps them coming back, they were surprised at what ideas they could come up with for their own themes. The ideation phase snowballed into three intense brainstorming sessions, generating dozens of ideas in the short 2.5 hour workshop time frame.

The end result: all three groups shared their ideas for their Google Glass applications, one of which set out to combine the best elements of video games (mini maps, player stats, etc) with the fun of real world sports by connecting players to their teammates by voice, real-time player location, stats, up to date game notifications, and instant replay videos. All in all, the Rock Your Life Event was a great success.

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