Framework Design & Development: Everything You Wanted to Know, but Were Afraid to Ask

Posted by Vito Dimercurio – July 11, 2014


From Event Planners to the CEOs of major companies, the reach of applications for smart devices has become a common tool to coordinate information among large groups of users. It’s easy to think that you always need to build an application from the ground up, but this is often not the case – especially when many modern applications have common configuration, connection, and feature similarities. In these instances, a reusable framework can be more appropriate and cost effective.

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Filed Under:   Design, Development | Leave a Comment

Amazon Fire Phone – a Seattle Reaction

Posted by Vito Dimercurio – July 3, 2014

The Tech Industry in general is notoriously harsh on its colleagues, peers, and competitors.  Here in Seattle though – we take it a step further… More like a pack of Cascade Wolves running down an injured fawn.  We are an area of really smart people, who are innately distrustful of really smart people.  Rolling out a new tech service or product is tenuous at best but more often than not – just plain perilous.

Enter the Fire Phone.  Amazon is obviously not new to the tech industry and they very rarely enter a market without being certain they can dominate it.  But as they say, “There is a first time for everything.”, and this could be Amazon’s time.  Some would say the decision not to stream the launch keynote was the first nail in the coffin, but that being said – there are some veins of gold spread throughout this otherwise lackluster product launch.

Technophiles, like a good gearhead – need to first evaluate the specs (cue up the Tim Allen cave man grunts), so let’s take a look: Read more

Filed Under:   Android, Think Tank | Leave a Comment

OFFF 2014 Conference Recap

Posted by John Einselen – July 1, 2014


OFFF 2014 – Day 1 Highlights (May 15th)

Starting off with the rather literal bang of the teaser trailer, the student collective Lorem Ipsum (directed by Atelier) reviewed the development and design process used to create the marketing materials and opening titles for the OFFF conference.

The following are highlights from other speakers on Thursday, May 15th.

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Filed Under:   Creative, Design, Event, Studio | Leave a Comment

WWDC 2014 Key Takeaways for Developers

Posted by Ben Dodgson – June 9, 2014


This March, I joined the Vectorform Seattle team to kick off my very first internship that would put my coding skills to the test.  Walking into the tech industry for the first time was a little daunting, as I was nervous about all of the new challenges that were in store for me.  But after 3 months of working with an incredible team, I can easily say that I am grateful to have worked with the best. We work together and look out for each other like one big family who shares a common love and passion for technology.

That passion is reignited on days like Monday.  So much of the work we do here at Vectorform is affected by Apple, and after watching the Keynote at WWDC 2014, I am thrilled to see what the future will bring.   To see Apple put such an emphasis on its developer community like never before, is inspiring.  As a new developer, I feel less and less overwhelmed by the vast amount of information I need to learn, and more inclined to just get out there and start creating.  Vectorform allows me to do just that.

From a developer’s perspective, here are a few of the highlights form WWDC 2014 that I found particularly intriguing.  Enjoy!

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Club Diamond Nation – Website & iOS App

Posted by Jennifer Tonio – May 26, 2014

 Dashboard - Web

We are happy to announce that we have officially launched the Club Diamond Nation website and iOS app!

Diamond Nation

Diamond Nation is a baseball/softball training facility in Flemington, NJ which is home to the Jack Cust Baseball Academy and the Jennie Finch Softball Academy. Backed by a collection of former MLB stars (including recent HOF inductee Tom Glavine and Team USAs Jennie Finch), the site attracts thousands of youth baseball/softball players for organized tournaments and training. The 65-acre campus consists of 250,000 square feet of indoor facilities, 700,000 square feet of turf fields and the ability to host 10 games simultaneously, making it the largest turf baseball and softball complex in America. With players, parents and coaches coming in from all around the country, Diamond Nation was looking for a way to keep these players involved outside of the facility and with help from the team at Vectorform, the new and improved Club Diamond Nation took shape.

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Vectorformers Win Tribeca Film Institute Hack Experience

Posted by Pamela Mendoza – May 20, 2014


A couple weeks ago, Tribeca Film Institute asked Vectorform to participate in the Tribeca Film Festival Wearable/Mobile Hack. The groups formed consisted of; a Film Director, Experience Designer, UI Designer, and Developers. In the mist of 35+ hackers, Stephen Thomas and I joined one of five groups. Our team was Drew Schorno (story concept creator), Deniz Tortum (filmmaker/story concept creator), Femi King (developer) and Raphael Vasquez (developer). The impetus of the hackathon was to combine the art of storytelling with mobile technology and the means of exploring and experimenting new ways of telling a story. We are honored to announce that our product has been selected as the winning experience. Read more

Rock Your Life – Google Glass Workshop

Posted by Jennifer Tonio – April 14, 2014

DSC06815On April 4th 2014, Vectorform Munich welcomed seven 13-15 year old students into the office to learn about the creative process, which takes place when designing any innovative project or application. We took the students from defining ‘the problem’ and conceptualizing ideas, to creating their own UX sketches for multiple apps on behalf of one of the newest technologies in the world today, Google Glass.

Students split into groups and began brainstorming while working collaboratively to tackle one of the three themes set before them: Designing Google Glass apps for the future based on; gaming, sports, or social experiences. Following the design thinking process that was introduced to them (Define, Research, Ideation, Prototype, Re-do and Implementation), students worked together to generate insights from their own experiences. After the teens warmed up by taking a look at their favorite apps and what keeps them coming back, they were surprised at what ideas they could come up with for their own themes. The ideation phase snowballed into three intense brainstorming sessions, generating dozens of ideas in the short 2.5 hour workshop time frame.

The end result: all three groups shared their ideas for their Google Glass applications, one of which set out to combine the best elements of video games (mini maps, player stats, etc) with the fun of real world sports by connecting players to their teammates by voice, real-time player location, stats, up to date game notifications, and instant replay videos. All in all, the Rock Your Life Event was a great success.

Follow us on Facebook to see more photos from the event.

Employee Spotlight: Corinne Ray

Posted by Alison Atwell – April 8, 2014
My 28th birthday road trip to Nashville.

My 28th birthday road trip to Nashville.

Corinne Ray

Interactive Designer

Years at VF: 1

Years in the technology industry: 3

Years working as a designer: 4


What did you want to be when you grew up?

I was a pretty serious soccer player as a kid so professional soccer player was probably first up. Mia Hamm was an early idol. Somewhere along the way I realized I was better at art than soccer and that love of art definitely led to me a creative career.

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Smartwatches- Is Round Design Critical?

Posted by Jennifer Tonio – March 27, 2014


Moto-360_Map-820x420There has been a lot of buzz recently about the new Moto 360 Android Wear based smartwatch. While most smartwatches on the market today feature a square or rectangular design, the Moto 360 features a round option. According to Jim Wicks, lead designer of the Moto 360, the purpose behind the round option was to get users on board with the idea without having to sell them something they aren’t used to.

Vectorform team members gave their take on the design and if round is really critical to watch design and the experience as a whole.  Read more

Employee Spotlight: Rich Geyer

Posted by Alison Atwell – February 28, 2014

“I think this picture of myself pretty much sums me up. I’m a very happy guy who enjoys laughing and having a good time. Another fun fact is that this picture was taken at our own Kevin Foreman’s wedding by a former Vectorformer.”

Rich Geyer

Senior Interactive Developer

Years at VF: Almost 5

Years in the technology industry: Almost 5

 What did you want to be when you grew up?

When I was little the first thing I ever wanted to be was a hot dog salesman. One of the guys with a little cart and umbrella that sets up shop in a parking lot! To this day my family likes to remind me of my younger aspirations. Fortunately for me, I discovered programming instead. I will say though, that I can still grill up a pretty good hot dog when needed.

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