Nano Experience
Posted by Administrator – August 4, 2009
Vectorform called upon its years of experience in UI design and development to create an exciting, intense, yet intuitive Silverlight experience for Tata Motors. This experience had to allow users to learn anything and everything about the new Tata Nano. Because the car could not physically be in the dealerships, the application had to give an extremely accurate and detailed depiction of the car.
To accomplish this, Vectorform developed an external 360 view of the car, highlighting key features and unique selling points. Also included in the application was a comprehensive photo and video Media Gallery, a Deep Zoom experience to view the Brochure, and an Application Form and Application Process. In addition, the application came equipped with an Auto Play mode, where the application would automatically showcase various photos and videos without the requirement of human intervention.
This experience was delivered to run In-Store at all dealer outlets and also on their website. You can visit http://experience.tatanano.com
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