From the NAIAS, with love.

Posted by Administrator – March 10, 2011

At the 2011 North American International Auto Show the future of Fiat came to life with a large-scale motion-controlled digital mosaic. Along with Fiat’s brand agency Impatto, we celebrated the debut of the Fiat 500 with one of the world’s largest vision-based Natural User Interfaces.


We’re up! AP Timeline Reader gets SXSW Interactive Award nod

Posted by Administrator – March 10, 2011

Vectorform created The AP Timeline Reader in collaboration with The Associated Press and Microsoft. Now the HTML5 site is up for a Technical Achievement Award at South by Southwest, which means our project is one of five recognized as “…re-inventing and re-defining the technical parameters of our online experience.”

How do we go about re-inventing and redefining the technical parameters of online experience? HTML5, CSS3, and pure UX magic. Hear master magician Dominic Espinosa talking about the AP Timeline Reader below, or wander over to Renee DeCoskey’s detailed overview at Business 2 Community. News reading reinvented, and it’s got pictures!

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Transmedia Frenzy: Pandemic 1.0

Posted by Administrator – March 9, 2011

Earlier this year we went down the transmedia rabbit-hole with award winning writer/director Lance Weiler, and popped up at the Sundance Film Festival–where we helped unleash Pandemic 1.0, a fictional story of a viral outbreak that took the festival by storm. Spanning film, mobile, online, real world and more, Pandemic 1.0 was a digital virus that spread— or receded–based on player interaction. More than a few amazing moving parts and a team that united some of the best in transmedia, technology, and emerging experiences were involved, so we’ve created a video about our favorite parts of the Pandemic 1.0 experience , and some highlights after the break.

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