Last Wednesday during the Windows 10 event, Microsoft announced their new augmented-reality headset and platform, HoloLens. Within minutes, ideas for new brand experiences, in depth conversations about what HoloLens means to our industry, and excited chants began to echo the halls of Vectorform offices across the globe. Since the announcement, we have received numerous calls and emails inquiring about our thoughts on this amazing new platform…so here are 10 reasons why our team is excited about HoloLens and what it means for Vectorform and the industry as a whole. Read moreJennifer Tonio – December 12, 2014
Over the past 15 years, the Vectorform team has built and maintained long term relationships with some of the world’s largest brands, working with companies such as Microsoft, Chrysler and 3-Dimensional Services (our very first client, who we still work with today). Building these strong relationship has allowed us the opportunity to create ground breaking digital experiences for some of the world’s largest brands, while continuing to extend our expertise to fortune 500 companies across the globe.
As you might expect, some of our projects stay off the radar of the public due to confidentiality agreements with these companies; however, many other projects (such as Pandemic, Galactic Alliance, Settlers of Catan and Tron) have gained a great deal of attention due to their unique style of gaming and connections to pop culture. While every project we have worked on holds great importance, there are a few that have marked major milestones for Vectorform. Here’s an inside look at some of the projects that stand out in our history… Read moreJennifer Tonio – November 25, 2014
Started in 1999 as a 5 person start-up based in Detroit, MI, Vectorform has transformed over the past 15 years into an award winning company with 120+ employees in 5 offices around the globe. As we’ve grown, our culture has remained strong and each person who has joined the Vectorform team has been a major contributor to our success. As CEO & Co-Founder, Jason Vazzano, puts it,
“The Vectorform office culture is as fun and diverse as the industries it serves. The halls of Vectorform are full of smart, passionate, talented people, joined by the occasional office dog – giving the company a west-coast start-up feel. The flexible schedule and lack of dress code provides an open and respectful environment where individual contributions continue to shape the culture of the company. The open floor plan allows the group to switch between heads down production or tuning into the latest industry announcements at a moment’s notice.” CBS Detroit, October 2012 – Royal Oak’s Vectorform, 12-Year-Old ‘Overnight Success,’ Is Hiring
So, what does our team have to say about their time here? I talked with some Vectorformers to learn more about their (and our) achievements, the projects they’ve been a part of, and what it is that they most enjoy about working here. Here’s what they had to say….
How we rose from the dust of the dotcom bust…
This month marks 15 years since Vectorform was launched out of a small office in a storage garage facility in Davisburg, MI. Back in 1999, there wasn’t the investment support for tech start-ups like there is today. Our co-founders had to get started the old fashioned way, by using credit cards and loans for funding to get Vectorform off the ground.
Over the course of this 10 part blog series, we’ll take look back on how we got started, how we’ve grown and where our continuing growth will take us. Though many things have changed in the past 15 years, one thing that remains the same is our passion for innovation and inventing cutting edge digital experiences.Jennifer Tonio – May 26, 2014
We are happy to announce that we have officially launched the Club Diamond Nation website and iOS app!
Diamond Nation is a baseball/softball training facility in Flemington, NJ which is home to the Jack Cust Baseball Academy and the Jennie Finch Softball Academy. Backed by a collection of former MLB stars (including recent HOF inductee Tom Glavine and Team USAs Jennie Finch), the site attracts thousands of youth baseball/softball players for organized tournaments and training. The 65-acre campus consists of 250,000 square feet of indoor facilities, 700,000 square feet of turf fields and the ability to host 10 games simultaneously, making it the largest turf baseball and softball complex in America. With players, parents and coaches coming in from all around the country, Diamond Nation was looking for a way to keep these players involved outside of the facility and with help from the team at Vectorform, the new and improved Club Diamond Nation took shape.Jennifer Tonio – April 14, 2014
On April 4th 2014, Vectorform Munich welcomed seven 13-15 year old students into the office to learn about the creative process, which takes place when designing any innovative project or application. We took the students from defining ‘the problem’ and conceptualizing ideas, to creating their own UX sketches for multiple apps on behalf of one of the newest technologies in the world today, Google Glass.
Students split into groups and began brainstorming while working collaboratively to tackle one of the three themes set before them: Designing Google Glass apps for the future based on; gaming, sports, or social experiences. Following the design thinking process that was introduced to them (Define, Research, Ideation, Prototype, Re-do and Implementation), students worked together to generate insights from their own experiences. After the teens warmed up by taking a look at their favorite apps and what keeps them coming back, they were surprised at what ideas they could come up with for their own themes. The ideation phase snowballed into three intense brainstorming sessions, generating dozens of ideas in the short 2.5 hour workshop time frame.
The end result: all three groups shared their ideas for their Google Glass applications, one of which set out to combine the best elements of video games (mini maps, player stats, etc) with the fun of real world sports by connecting players to their teammates by voice, real-time player location, stats, up to date game notifications, and instant replay videos. All in all, the Rock Your Life Event was a great success.
Follow us on Facebook to see more photos from the event.Jennifer Tonio – March 27, 2014
There has been a lot of buzz recently about the new Moto 360 Android Wear based smartwatch. While most smartwatches on the market today feature a square or rectangular design, the Moto 360 features a round option. According to Jim Wicks, lead designer of the Moto 360, the purpose behind the round option was to get users on board with the idea without having to sell them something they aren’t used to.
Vectorform team members gave their take on the design and if round is really critical to watch design and the experience as a whole. Read moreJennifer Tonio – December 27, 2013
Many of us remember High School Mock elections recognizing a variety of behaviors and characteristics such as; Most Likely to Succeed, Class Jock, and Class Cutie but when it comes to the workplace it’s very rare to see similar awards voted on by your peers. It’s a lot more common to have an employee of the month voted on by upper management, which is great, but where’s the real fun in that?
Vectorform is not your typical company, we take pride in our strong company culture, all of our employees are very unique and deserve to be recognized for the standout things that they do all year long, not just in one given month. So this year we decided to do something different and hold the 1st Annual VF People’s Choice Awards.
We sent out a ballot with 24 awards listed, ranging from Yoda to The Welder, and opened the voting to all of our Royal Oak team members. After the votes were counted we announced the winners during our Holiday party. Each winner was awarded a LEGO minifigure that corresponded with their given award in place of a trophy. If you are familiar with Vectorform, you know that LEGOs are a big part of our culture and are a perfect match for our winners. A special shout out goes to our HR Coordinator Aimee Dooling for putting it all together. Thanks for all of the hard work Aimee!
Now the moment you’ve been waiting for…the Winners! Click through the gallery below for the full list of winners and award descriptions. By the way, the awards were held after our “Ugly Sweater” contest so some winners may still be wearing their holiday attire in their photo.
You can also view pictures of the winners on our Facebook page.Jennifer Tonio – December 19, 2013
Vectorform delivers two of Disney Publishing Worldwide’s top iOS apps to the Android and Windows 8 marketplaces. Both experiences allow children to read and create alongside their favorite characters.Jennifer Tonio – September 6, 2013
In our 2nd edition of our Intern Spotlight we highlight our Marketing Intern Kayla Knitter. Kayla was a great addition to our marketing team! She was always eager to learn more and consistently brought great ideas and energy to each day. We miss her already now that she is back at MSU but we are confident she will do great things in life!
Here is what Kayla wrote about her internship here at Vectorform…keep looking »