Technology and Art: Just a heartbeat away

Posted by Rini Pegka – July 7, 2015


Vectorform is proud to announce its first project in the world of contemporary art. Technology makes our lives easier and art makes it more beautiful; both serve humanity and have no value if humans don’t interact with them in return.

In this first of its kind collaboration, Vectorform’s human centered perspective of technology meets the visionary art of contemporary artist Victor Alaluf (Portfolio) in his interactive installation “Inner Compass”, which confronts us with our very own, most intimate biometric value, our heartbeat, and thus, with the various aspects of life itself.

The interactive sculpture reacts to the visitor’s heartbeat, which causes the installed antique chandelier to pulse in the heart’s rhythm.

The technology behind it: An optical heart rate sensor integrated into the first central element of the installation, the walking stick, reads the visitor´s heart rate and processes it on a local “Internet of Things” enabled and wirelessly connected micro processor. After detecting the visitor’s heart rate the micro processor sends the signal wirelessly to the second element of the installation: an array of eight long LED powered light tubes, combined with an antique chandelier. The chandelier‘s integrated micro processor receives the biometric data and converts it to pulses of light that match the heartbeat of the visitor. To achieve this, Vectorform built a LED dimming module which controls the eight tubes simultaneously and ensures a smooth transition between the different levels of brightness. Additionally, the micro processors are connected by a local cloud and communicate via Wifi.

An important aspect of this work is the relation between the past and the future and how we, as a society, both preserve and create our identity and how we deal with our responsibility to past and future generations.” says Alaluf. “In this context it is interesting to see the interaction between the objects in my work and the innovative technology of Vectorform.” (For a detailed Portfolio of Victor Alaluf please click here).


Victor Alaluf, Selfportrait, 2014

Victor Alaluf’ s installation “Inner Compass” is part of the exhibition “Who Cares? Social Responsibility in Contemporary Art“, which opens July 10, 2015,  at 6:00 pm in the new space of Isabel Bernheimer’s art agency Bernheimer Contemporary , at the Residenz Monbijou , in the heart of Berlin.

Join us in this new, exciting step and experience this high-profile art exhibition with sculptures, installations, drawings and paintings from young, aspiring new artists and designers in a total of 11 rooms. Bernheimer Contemporary sets new standards, as the exhibition will have a constant accompanying program: there will be a one-hour-Gallery, during which selected artists will present a work of art in just one hour to the audience, but also panel discussions and speeches.




[Photos courtesy of, Victor Alaluf’s photo (c) Bärbel Miesbach]


Vectorform Brings Hackathon to St. Petersburg

Posted by Jennifer Tonio – April 15, 2015


Vectorform and the Dali Museum team up for sold out Project 34 Hackathon!

This 34-hour event will take place May 2-3, 2015 at the Dali museum in St. Petersburg, Florida and will challenge participants to build an innovative digital experience that is an extension of the out-of-box thinking that was Salvador Dali and Leonardo DiVinci. Read more

Celebrating 15 years of Innovation: Part 1 – Our Story

Posted by Jennifer Tonio – November 18, 2014

How we rose from the dust of the dotcom bust…

This month marks 15 years since Vectorform was launched out of a small office in a storage garage facility in Davisburg, MI. Back in 1999, there wasn’t the investment support for tech start-ups like there is today. Our co-founders had to get started the old fashioned way, by using credit cards and loans for funding to get Vectorform off the ground.

Over the course of this 10 part blog series, we’ll take look back on how we got started, how we’ve grown and where our continuing growth will take us. Though many things have changed in the past 15 years, one thing that remains the same is our passion for innovation and inventing cutting edge digital experiences.

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WWDC 2014 Key Takeaways for Developers

Posted by Ben Dodgson – June 9, 2014


This March, I joined the Vectorform Seattle team to kick off my very first internship that would put my coding skills to the test.  Walking into the tech industry for the first time was a little daunting, as I was nervous about all of the new challenges that were in store for me.  But after 3 months of working with an incredible team, I can easily say that I am grateful to have worked with the best. We work together and look out for each other like one big family who shares a common love and passion for technology.

That passion is reignited on days like Monday.  So much of the work we do here at Vectorform is affected by Apple, and after watching the Keynote at WWDC 2014, I am thrilled to see what the future will bring.   To see Apple put such an emphasis on its developer community like never before, is inspiring.  As a new developer, I feel less and less overwhelmed by the vast amount of information I need to learn, and more inclined to just get out there and start creating.  Vectorform allows me to do just that.

From a developer’s perspective, here are a few of the highlights form WWDC 2014 that I found particularly intriguing.  Enjoy!

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Club Diamond Nation – Website & iOS App

Posted by Jennifer Tonio – May 26, 2014

 Dashboard - Web

We are happy to announce that we have officially launched the Club Diamond Nation website and iOS app!

Diamond Nation

Diamond Nation is a baseball/softball training facility in Flemington, NJ which is home to the Jack Cust Baseball Academy and the Jennie Finch Softball Academy. Backed by a collection of former MLB stars (including recent HOF inductee Tom Glavine and Team USAs Jennie Finch), the site attracts thousands of youth baseball/softball players for organized tournaments and training. The 65-acre campus consists of 250,000 square feet of indoor facilities, 700,000 square feet of turf fields and the ability to host 10 games simultaneously, making it the largest turf baseball and softball complex in America. With players, parents and coaches coming in from all around the country, Diamond Nation was looking for a way to keep these players involved outside of the facility and with help from the team at Vectorform, the new and improved Club Diamond Nation took shape.

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App Challenge – An Experiment in Cultivation, Education, Promotion, and Innovation

Posted by Ken Disbennett – December 6, 2013

BlogHero2xThanksgiving… typically a time for reflection.  For Vectorform Seattle however, it is a time to look forward.  Our shortened holiday week provided the perfect opportunity to take a break from active projects and focus on experimentation, thought leadership, and living up to Vectorform’s mission of cultivating genius. The concept was simple – divide into teams, pitch an idea, and execute a working prototype in the 3 days leading up to Thanksgiving.

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Vectorform Awarded One Show Interactive Silver Pencil

Posted by Jennifer Tonio – May 16, 2013
We are pleased to announce that our work with Mackevision and Grabarz & Partner on the the Volkswagen Golf ipad eCatalog Visualizer has been awarded a One Show Interactive Silver Pencil in the Mobile-Durable goods category!
The Golf eCatalog leverages Vectorform’s technology and user experience expertise to create one of the world’s most ambitious iPad applications. The award winning heart of the application is the driving visualizer, which allows the user to use voice or touch commands to change colors and rims and experience the car driving in the selected configuration.
The One Show Interactive Awards are one of the most prestigious worldwide competitions recognizing the year’s best in interactive advertising and digital media. Winners were honored on Friday, May 10th, 2013 in New York City, during Creative Week 2013 a weeklong festival (May 6-10) comprised of exhibitions, experiential installations, conferences and awards ceremonies designed to honor, inspire and connect the creative community.
Click here for more information about the award.

Vectorform wins Corp! Magazine DiSciTech Award!

Posted by Jennifer Tonio – May 2, 2013



We are proud to announce that Vectorfom was honored in the Digital Technology category,at the fourth annual DiSciTech awards, April 18, 2013, at Oakland Community College in Auburn Hills. Patrick Samona, Director of Engagement and Amy Stoddard, Senior Interactive Designer, were there to  represent Vectorform and accept the award.


Neowin interviews Vectorform about Toolbox for Windows 8

Posted by Jennifer Tonio – April 5, 2013


Neowin’s John Callaham spoke with Kevin Foreman, Director of Product Vision, at Vectorform about Toolbox for Windows 8.

Here’s a sneak peek of the interview…

How did the idea come about to develop Toolbox for Windows 8?

We’ve noticed a trend with recent mobile operating systems in that they trade productivity and control for simplicity. For smaller devices, such as phones, this makes sense. However, for tablets and other larger-screen devices, we felt that there is an opportunity to take advantage of this under-utilized screen real estate. Our mission was to prove that simplicity and productivity are not mutually exclusive, and to provide a true multitasking environment for the touch computing era.

Click on the link below for the full interview and the inside scoop on how Vectorform brought Toolbox for Windows 8 to life and our plans for the future.


Vectorform Working on Apps for Rumored Next Generation Smartwatches

Posted by Jennifer Tonio – March 7, 2013

Developers are already preparing for “iWatch” and Samsung Smartwatch launches.

For more information on concepts and how Vectorform can help you develop new smartwatch app concepts contact us direct at 1-800-475-6279


Full release can be viewed from link below.

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