Vectorform’s Sumit Mathur on Apps Market
Posted by Administrator – July 6, 2011Last week Vectorform India President Sumit Mathur lent his insight to a feature on the growing market for apps. Over on Cyber Media Online Limited (CIOL.com) Sumit predicts that our future success in the India market lies specifically in the application development of the Android and Windows platforms. “We at Vectorform use technology and innovation, mixed with common sense to develop applications for web, interactive and multi-touch platforms,” Sumit explains. “Because we witness a surge in downloading apps from Android and Windows in the India market, we will focus on this market. There is a need for better apps development, and there is great possibility to create good apps in the future.” Read the full CIOL article here.
Introducing: Vectorform Labs
Posted by Lindsay Ruthven – June 14, 2011
Ask and you shall receive. At long last Vectorform brings you, labs.vectorform.com. Written by the ladies and gentlemen who work in “The Pit”, Vectorform Labs consists of exclusive, never before seen content. Follow the production process, and learn how an idea evolves into a complex multi-touch experience. Explore the world’s leading technology with Vectorform Labs and get deep into the thoughts of Team Vectorform.
Tune in and buckle up, it’s going to be an exciting ride.
Fast Company covers TRON: Legacy
Posted by Lindsay Ruthven – June 3, 2011
That’s right. We did TRON: Legacy online, in HTML5. Here’s an excerpt from Fast Company:
The roughly $680 million comic book and graphic novel industry is still heavily reliant on sales and advertising from print–unlike its fellow publishers in the newspaper and magazine worlds, where the transition to digital is farther along. Sure, there are plenty of apps for comics out there, from startups like ComicZeal4 to big players like Marvel’s iPad reader. But when it comes to taking full advantage of its digital potential, “most online comics are stagnant,” says Disney’s Dario Di Zanni. To reverse that trend, Disney has partnered with Microsoft and tech-design firm Vectorform to create the Tron: Legacy graphic novel, one of the first HTML5 graphic novels made by a major brand… Read the rest of Austin Carr’s article over on Fast Company here or visit http://disneydigitalbooks.go.com/tron/

Our work for Fiat, ala GQ’s Best Stuff
Posted by Administrator – May 11, 2011
Fiat has been on the move, launching the Fiat 500 Hatchback and revealing the Cabrio at the New York Auto Show. We’ve been moving and shaking along with them, as they take a creative approach to marketing the vehicle, allowing consumers to touch and interact with the vehicle in completely new and eclectic ways. We debuted a Kinect-powered giant mosaic for Fiat at the North American International Auto Show. Then we did it again at The FADER FORT by FIAT, complimented with a Windows 7 Digital Kaleidoscope. Now those big digital installations have made their way to the big city courtesy of Vectorform’s Karl Steckling, Kevin Foreman and Frances Calandra.
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Look into your future, with Arithmancy 101: the Art of Numerology
Posted by Lindsay Ruthven – May 9, 2011
Inspired by a magical world full of wizards, dragons, and adventure, Vectorform Game Studio is proud to provide Arithmancy 101: the Art of Numerology to the iTunes App Store. Predict the future, and divine your nature with Arithmancy 101.
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The big digital ticket: Vectorform does The FADER FORT by FIAT
Posted by Administrator – March 19, 2011Thank you, Austin! We did virtual worlds. A South by Southwest Interactive Award. And as our final act, a mixed media installation at the FADER FORT by FIAT.
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From the NAIAS, with love.
Posted by Administrator – March 10, 2011At the 2011 North American International Auto Show the future of Fiat came to life with a large-scale motion-controlled digital mosaic. Along with Fiat’s brand agency Impatto, we celebrated the debut of the Fiat 500 with one of the world’s largest vision-based Natural User Interfaces.
Transmedia Frenzy: Pandemic 1.0
Posted by Administrator – March 9, 2011Earlier this year we went down the transmedia rabbit-hole with award winning writer/director Lance Weiler, and popped up at the Sundance Film Festival–where we helped unleash Pandemic 1.0, a fictional story of a viral outbreak that took the festival by storm. Spanning film, mobile, online, real world and more, Pandemic 1.0 was a digital virus that spread— or receded–based on player interaction. More than a few amazing moving parts and a team that united some of the best in transmedia, technology, and emerging experiences were involved, so we’ve created a video about our favorite parts of the Pandemic 1.0 experience , and some highlights after the break.
Pandemic 1.0 at the 2011 Sundance Film Festival
Posted by Lindsay Ruthven – January 21, 2011We’ve teamed up with award winning writer and director Lance Weiler. Recognized by WIRED magazine as “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood” and by BUSINESSWEEK as “One of the 18 Who Changed Hollywood”, the director’s story world opens to the public January 20, 2011 at the Sundance Film Festival.
Pandemic 1.0 represents everything Vectorform loves about art and technology—change, collaboration, inspiration. Watch things unfold here, or step into the story at Step into the story on Friday, January 21 at hopeismissing.com
We worked with some amazing folks, one of our latest collaborations is with Medic Mobile and Hope Phones, a real-world charitable group featured within the Pandemic 1.0 deployment. We can’t tell you exactly how they relate to Pandemic 1.0 yet, but do a little research on The 4636 Project, and you might just figure it out. We love what these guys are doing, and we think you might too.
Demo software for the new Microsoft Surface promotional video
Posted by Lindsay Ruthven – January 18, 2011In collaboration with the Microsoft Surface team, Vectorform created the demo software for the new Microsoft Surface promotional video. Officially dubbed “Samsung SUR40 for Microsoft Surface,” the device can be used as a table, as a wall mounted experience, or embedded in other fixtures or furniture. For more information on the new Samsung SUR40 for Microsoft Surface, go to the Microsoft Surface website.
Check out the video below for a preview of the Apps.
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