Technology and Art: Just a heartbeat away

Posted by Rini Pegka – July 7, 2015


Vectorform is proud to announce its first project in the world of contemporary art. Technology makes our lives easier and art makes it more beautiful; both serve humanity and have no value if humans don’t interact with them in return.

In this first of its kind collaboration, Vectorform’s human centered perspective of technology meets the visionary art of contemporary artist Victor Alaluf (Portfolio) in his interactive installation “Inner Compass”, which confronts us with our very own, most intimate biometric value, our heartbeat, and thus, with the various aspects of life itself.

The interactive sculpture reacts to the visitor’s heartbeat, which causes the installed antique chandelier to pulse in the heart’s rhythm.

The technology behind it: An optical heart rate sensor integrated into the first central element of the installation, the walking stick, reads the visitor´s heart rate and processes it on a local “Internet of Things” enabled and wirelessly connected micro processor. After detecting the visitor’s heart rate the micro processor sends the signal wirelessly to the second element of the installation: an array of eight long LED powered light tubes, combined with an antique chandelier. The chandelier‘s integrated micro processor receives the biometric data and converts it to pulses of light that match the heartbeat of the visitor. To achieve this, Vectorform built a LED dimming module which controls the eight tubes simultaneously and ensures a smooth transition between the different levels of brightness. Additionally, the micro processors are connected by a local cloud and communicate via Wifi.

An important aspect of this work is the relation between the past and the future and how we, as a society, both preserve and create our identity and how we deal with our responsibility to past and future generations.” says Alaluf. “In this context it is interesting to see the interaction between the objects in my work and the innovative technology of Vectorform.” (For a detailed Portfolio of Victor Alaluf please click here).


Victor Alaluf, Selfportrait, 2014

Victor Alaluf’ s installation “Inner Compass” is part of the exhibition “Who Cares? Social Responsibility in Contemporary Art“, which opens July 10, 2015,  at 6:00 pm in the new space of Isabel Bernheimer’s art agency Bernheimer Contemporary , at the Residenz Monbijou , in the heart of Berlin.

Join us in this new, exciting step and experience this high-profile art exhibition with sculptures, installations, drawings and paintings from young, aspiring new artists and designers in a total of 11 rooms. Bernheimer Contemporary sets new standards, as the exhibition will have a constant accompanying program: there will be a one-hour-Gallery, during which selected artists will present a work of art in just one hour to the audience, but also panel discussions and speeches.




[Photos courtesy of, Victor Alaluf’s photo (c) Bärbel Miesbach]


Google I/O 2015 Experience and Feedback

Posted by Zak Sarakun – June 25, 2015


A few weeks ago, I received an email that I never thought I’d see as a devout Android developer. After many years of rejection letters and “sold out”, or “busy” messages, I received the email from Google saying I was selected to attend their Google I/O conference!

I was so excited to learn, first hand, about Google, what they were releasing soon, to see what other developers were doing. And, I was excited to talk to others about what I’ve been doing, and show them some of the great apps we’ve made here at Vectorform. Read more

Techweek Detroit 2015 – Conference & Expo Experience

Posted by Zak Sarakun – April 28, 2015

detroit15_register Techweek Detroit was back for it’s second year in a row, bringing together innovators, entrepreneurs and the greater tech community to talk about the future of technology and the impact in Metro Detroit. This week long event, throughout downtown Detroit, included the conference, expo, Launch competition, Wearables Fashion Show and more. Read more

Celebrating 15 Years of Innovation: Part 5 – New York

Posted by Tony Lucci – February 4, 2015

Vectorform New York started in a small office at 425 Keap Street in the up and coming neighborhood of Williamsburg in north Brooklyn.  At the time, barriers to entry in the neighborhood were much lower than they were today.  It was a very desirable location as it was a growing trend for startups and tech companies to place an office in Williamsburg.  There’s something about this location that allows an escape from the fast life of the city, but still maintains the competitive vibe.  It’s a haven for creative minds and is now a world famous neighborhood.  Most employees would agree the location is an amazing asset to VF.  Since then the office has been relocated slightly northwest of the previous location to 190 North 10th St, now a much more convenient location for clients to visit, but still in the same neighborhood. Read more

Celebrating 15 years of Innovation: Part 1 – Our Story

Posted by Jennifer Tonio – November 18, 2014

How we rose from the dust of the dotcom bust…

This month marks 15 years since Vectorform was launched out of a small office in a storage garage facility in Davisburg, MI. Back in 1999, there wasn’t the investment support for tech start-ups like there is today. Our co-founders had to get started the old fashioned way, by using credit cards and loans for funding to get Vectorform off the ground.

Over the course of this 10 part blog series, we’ll take look back on how we got started, how we’ve grown and where our continuing growth will take us. Though many things have changed in the past 15 years, one thing that remains the same is our passion for innovation and inventing cutting edge digital experiences.

Read more

Employee Spotlight: Vito DiMercurio

Posted by Aimee Dooling – October 6, 2014

Vito DiMercurio

Position: Director of Execution

Year at VF: 5

Years in the technology industry: 16 Read more

VF Culture Series: Games

Posted by Aimee Dooling – September 11, 2014

VF Culture – Games from Vectorform on Vimeo.

Workplace culture is a topic that has always fascinated me. Every organization’s is different. When I have the opportunity to chat about Vectorform’s culture, which is pretty much any time I can squeeze it into a conversation, I feel there is only one way to describe it. It’s like electricity; every day I walk through the door and while I can’t see it, I can feel it! I know it’s there, and it has an effect on everything! Read more

Filed Under:   Culture, Games | Leave a Comment

Employee Spotlight: Rich Geyer

Posted by Alison Atwell – February 28, 2014

“I think this picture of myself pretty much sums me up. I’m a very happy guy who enjoys laughing and having a good time. Another fun fact is that this picture was taken at our own Kevin Foreman’s wedding by a former Vectorformer.”

Rich Geyer

Senior Interactive Developer

Years at VF: Almost 5

Years in the technology industry: Almost 5

 What did you want to be when you grew up?

When I was little the first thing I ever wanted to be was a hot dog salesman. One of the guys with a little cart and umbrella that sets up shop in a parking lot! To this day my family likes to remind me of my younger aspirations. Fortunately for me, I discovered programming instead. I will say though, that I can still grill up a pretty good hot dog when needed.

Read more

App Challenge – An Experiment in Cultivation, Education, Promotion, and Innovation

Posted by Ken Disbennett – December 6, 2013

BlogHero2xThanksgiving… typically a time for reflection.  For Vectorform Seattle however, it is a time to look forward.  Our shortened holiday week provided the perfect opportunity to take a break from active projects and focus on experimentation, thought leadership, and living up to Vectorform’s mission of cultivating genius. The concept was simple – divide into teams, pitch an idea, and execute a working prototype in the 3 days leading up to Thanksgiving.

Read more

2013 Seattle Interactive Conference Recap

Posted by Ken Disbennett – November 8, 2013

Photo by seattleinteractive. For more event photos check out seattleinteractive’s flicker account

Last week was the annual Seattle Interactive Conference (aka SIC), an event where the entire Northwest creative community comes out to discuss digital trends, projections, and share perspectives on this constantly evolving landscape. With a gathering focused entirely on interactivity, in a city that boasts one of the largest technology hubs outside of Silicon Valley, how could we possibly miss it? So this year the entire Seattle design team, along with some of our account managers, had the opportunity to join the conversation and attend multiple sessions over the 3 day event.

Below are some recaps of the weeks highlights from our team on the ground, Read more

keep looking »